Certificate Creation in Dashboard

(DIY Tool)

Creating an Inclusive Recognition Experience for a Blue-Collar Workforce

Kuno.com

Company: Stalwart Manufacturing

Industry: Industrial Goods Manufacturing

Focus: Employee Engagement & Recognition for Blue-Collar Workforce

🚩 Problem Statement

🚩

Problem Statement

HR admins lacked an easy, branded, and self-serve way to create employee certificates for recognition events. They were depending on external tools like Canva or manually edited Word templates, leading to:

HR admins lacked an easy, branded, and self-serve way to create employee certificates for recognition events. They were depending on external tools like Canva or manually edited Word templates, leading to:

Manual formatting

Manual formatting

Manual formatting

Manual effort

Time-consuming

Goals

Goals

User Goals


Build certificates quickly and independently

User Goals

Build certificates quickly and independently

Business Goals


Boost DIY adoption, reduce support dependency

Business Goals

Boost DIY adoption, reduce support dependency

Research & Insights

Research & Insights

User Interviews

User Interviews

3 HR admins interviewed


Common frustrations

formatting and time delays


Preferred simple step-by-step creation over advanced tools

3 HR admins interviewed


Common frustrations

formatting and time delays


Preferred simple step-by-step creation over advanced tools

Competitive Benchmarking

Competitive Benchmarking

Reviewed: Canva, Xoxoday, Bonusly


Identified a gap for integrated and branded DIY tools in B2B HR space

Reviewed: Canva, Xoxoday, Bonusly


Identified a gap for integrated and branded DIY tools in B2B HR space

Ideation & UX Strategy

Ideation & UX Strategy

Visualize your 3-step wizard flow:

Select Template

Fill Fields

Preview & Export

Wireframes and Prototypes

Wireframes and Prototypes

Initial Lo-fi Explorations

Key UI Highlights

Key UI Highlights

Real-time preview pane

Drag-and-drop logo positioning

Font & color customization (brand-first)

Real-time preview pane

Drag-and-drop logo positioning

Font & color customization (brand-first)

Export as PDF

Save as Template

"Duplicate Certificate" option

Export as PDF

Save as Template

"Duplicate Certificate" option

Final Designs

Final Designs

High-Fidelity Mockups

Testing & Iteration

Testing & Iteration

Activity

Activity / Outcome

Outcome

Internal Testing

Ran sessions with 2 HR reps

Feedback

Added tooltips, improved

preview clarity

New Additions

“Duplicate” action, step-by-step

tooltips

“Duplicate” action, step-by-step tooltips

Outcomes

Outcomes

Metric

Metric

Result

Result

Certificates Created

30+ in first 2 weeks

Client Feedback

Positive from 2 enterprise accounts

Time Saved

~3–5 hours/week per HR

Impact

Higher engagement in reward rollouts

Insights Gained

Insights Gained

Developed low-fidelity wireframes for early validation.

Openness fosters confidence: Demonstrating advancements and validation comforts users.

User testing is essential: Initial feedback saved time and avoided feature overload.

Specifics are important: Microcopy, visual contrast, and design adjustments enhanced user experience

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About me

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